HbbTV (Hybrid Broadcast Broadband TV) is a European digital TV standard, that brings together elements of many other standards and existing web technologies (such as OIPF, CEA, WC3 and DVB), to harmonise the delivery of broadcast and broadband content to consumers.
Through a hybrid IPTV set top box, HbbTV software will enable consumers to access new broadcaster services including catch-up TV, video on demand (VoD), interactive advertising, voting, games and social networking as well as programme-related services such as digital text and EPGs.
HbbTV European Adoption
Germany launched HbbTV at the end of 2009 and initially led the way with many of the satellite operators generating “live” applications. HbbTV is now available in the majority of DVB broadcasting networks in Germany. As of December 2011, HbbTV services are in regular operation in France and Spain, with adoption announced in Austria, Czech Republic, the Netherlands, Poland, Turkey and most recently Switzerland.
In the UK, Freesat announced that it is going to launch a news series of receivers that will operate HbbTV (hybrid broadcast broadband) software in its set-top boxes.
Figure 1: HbbTV European Adoption 2012
Ocean Blue's HbbTV Software Offering
Ocean Blue is an active supporter of HbbTV and has incorporated the HbbTV extensions to provide the following components for integration into third party HbbTV browsers:
The benefits of choosing Ocean Blue's HbbTV Software
Ocean Blue Software's Sunrise DVB core is mature, robust and has been well-deployed in Hybrid solutions. All of Ocean Blue's products are hardware and operating system agnostic with a well defined and mature API. The software allows for easy porting and integration onto our clients' hardware or third party software.
Total HbbTV Software Solution
Ocean Blue Software has partnered with ACCESS to provide a fully compliant "Out-of-the-box" HbbTV solution which enables CE vendors and OEMs to offer a feature-rich, low-risk solution with reduced time to market.
For further information please read our Connected TV software portfolio Horizon.